Liquid Death spec commercial · 2026

Death to Plastic

A story-driven beverage spec ad with cinematic realism, controlled comedy, and premium sound design.

Role

  • Creative direction
  • Story development
  • AI cinematography
  • Editing
  • Sound mix
Death to Plastic project cover

Final film

Watch the project.

The project

A brand story built around controlled chaos and payoff.

A concept-to-delivery spec commercial created to demonstrate brand interpretation, cinematic storytelling, product integration, motion control, editing, and final sound design.

Highlights

  • Narrative-first brand integration
  • Commercial pacing and product payoff
  • Full edit and sound-design finish